Editing aims to improve the text’s form and clarity, as well as to adapt the translation to the model rules for the target language.
During the editing process, stylistic awkwardness is eliminated and compliance with all applicable conventions is assured.
This service is crucial for marketing materials, content intended to be presented to a wide audience, texts published on websites, and whenever a text is used not only to convey information, but also to encourage purchases or to add to a company’s image.
It is performed by native speakers of the target language. These are specialists who professionally deal with communications on a day-to-day basis and have a flair for words: philologists, journalists, editors and copywriters.